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activate mechanisms capable of generating buzz in discourse. The subject of buzzwords also raises questions selected to collect and analyze the occurrences of five items of English origin the lexemes fake spoil and More specifically this work aims to study buzzwords of English origin in contemporary French in other words buzzwords may theoretically fall within the scope of neology borrowing and anglicisms. Additionally our phenomenon originating in marketing which uses the levers of sensation and affect to make a splash with a wide

Disasters the Fukushima nuclear evacuees in the nexus of IDPs protection and environmental migration Reiko

Université Numérique du Ministère un MOOC Massive Open Online Course est un cours en ligne ouvert à tous et gratuit

exclusive domain of rhetoric. So whatever we may think of publicity from other points of view publicity sémiologiques 40-51. BATKO Andrzej 2017 The Art of Persuasion The Language of Influence and Manipulation independently 2014 Language of Persuasion A Discourse Approach to Advertising Language Research Journal of recent Sciences Charles 2010 The Routledge handbook of multimodal analysis 2009 Journal of Pragmatics 42 2604-2608. FRÉREUX Construction in Beauty Product Advertisement of Garnier NOBEL Journal of Literature and Language Teaching 7 2

de Philosophie Faculté des Langues iaelyon School of Management IUT Jean Moulin Université

Pierron Jean-Philippe et Vinot Didier. The Meaning of Values in 'Person-centered approaches to Healthcare

l'iaelyon. Retour à la page d'accueil - iaelyon School of Management - Université Jean Moulin

l'iaelyon. Retour à la page d'accueil - iaelyon School of Management - Université Jean Moulin

the defence of non-performance and the lien. The strength of the debtor despite the use of incentives mutual understanding of respective national laws by the co-contractor parties of various nationalities comparative study of French and Vietnamese Law is limited to specific performance and legal measures of constraint sanction applied for a breach of contract - Is there a general principle of specific performance And if the problem of relationship between specific performance and other remedies for breach of contract. Other

Intelligence for Industries of the Future Beyond Facebook Amazon Microsoft and Google. Springer International Wilson. Human Machine Reimagining Work in the Age of AI. Harvard Business Review Press 2024. Thwaites Artificielle. Bayard 2024. La Torre Davide et al. Impact of Artificial Intelligence in Business and Society Opportunities Constantinos C. Markides. Diversification in the World of Data and AI. Cambridge University Press 2025. Rodriguez