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distinguables graphiquement et dont les attributs in-game sont en lien avec leurs performances réelles. Cette hyperréalisme hyperréalité communication avatar Video game representations are becoming more and more popular between the different levels of representation of this game-sport from the physical reality of the match live broadcasting to the hyperrealism of recent video game devices. Our research explores the history of the football players that are graphically modelized with in-game attributes linked to their real performance. This

learner model. Gamification the use of game elements in non game contexts is becoming widely used in the same game elements. However recent studies show that learners react differently to different game elements on individual characteristics such as personality game preferences and intrinsic motivation for the learning learning activity. Results indicate that in some cases game elements that are not adapted to learners can at and at worst demotivate them. Therefore adapting game elements to individual learner preferences is important

régions. Elle étudie trois cas ethnie Yi ethnie Bai et Tibétain . La thèse conclut à une nécessaire adaptation

performing adaptive global leaders: an analysis of top executives’ international assignments right learning organizational framework to their top executives proposing too often standardized models interpretivist. The qualitative sample is composed of 25 top executives expatriated in MNC s subsidiaries men complemented by the transversal follow up of one top executive expatriated for over a period of 2 5 years Credible Supportive Considerate and the second on the top executives follow-up more precisely we recommend

popularity of video games advertisers are turning to game related advertising practices such as advergames has focused on their persuasive effects during the game phase this doctoral work examines the perception designing an advergame advertisers can define the game elements and thus decide how to integrate their shows that brands can be integrated through three game elements visual elements narrative elements and proposes to test the influence of these forms of brand-game congruence on the effectiveness of the advergame

de société Sortie théâtre d'improvisation Escape game dans Lyon Conférence sur la langue des signes Programme

How do GPS-based MMO game players fit in the commercial environment ? A study of players' behavior and

Les 3 prix décernés à l'IAE Lyon Le prix Top Cas en Marketing attribué pour le cas de marketing qui a marque américaine sur le marché européen. Le prix Top Auteur qui récompense l'auteur dont les nouveaux Hertrich EM Strasbourg et Ulrike Mayrhofer . Le prix Top Etablissement qui récompense l établissement dont Top Cas 2014 : 3 prix décernés à l'IAE Lyon par la CCMP

meilleures Universités en Eco-Gestion : Lyon 3 dans le Top 10

professionnelle 2017 : les Masters de l’iaelyon toujours au top