Résultats de recherche

creative and scientific. The results show that the confrontation between the culture of origin and the host phenomenon in itself and in each activity attitudes representations emotions meanings and behavior change sens et les comportements changent. The dynamic and complex migratory movement has changed the face of reality by affecting the standards of marketing and research on consumer behavior. Of trends in research culturally diverse social scenes focusing on experiential and cultural dimensions of the phenomena studied. The

capabilities and the differentiation strategy. It takes into account the complexity of the environment and is aimed challenges of companies and organizations. To do so strategic practices which are using and configuring the company intervention-research carried on in a multi-activities SME and in response to the defaults of traditional strategic company s resources and especially the human potential allow to integrate an effective dynamic of change suggesting first the concept this one is tested and enriched with an analysis in depth of the field s

consumers cognitive state and use the appropriate personalization strategy to generate and deliver personalized significantly enhance the relevance and usefulness of personalized marketing contents and the knowledge of cross-channel marketing. Personalization can enhance the relevance and usefulness of B2C marketing communications. However challenges. With an aim to further enhance the relevance and usefulness of personalized marketing contents we Our approach takes into account the volume variety and variability of consumer data in a cross-channel shopping

people by results and bureaucratic or informal lateral relations informal communication and organizational maintain a dominant position. Formal and informal mechanisms are combined and even confused. Thus formal coordination the headquarter and the subsidiaries but also as an actor of the regional coordination and responsiveness coordination in these countries their consequences and the reasons for their existence. We study the configuration configuration of the regional organization and the coordination mechanisms implemented by MNCs. These mechanisms

inside and outside a network. A change in communication skills and becoming more transparent and more open possible means of developing human potential and social capital and of improving socio-economic performance future of companies. The necessity of innovating and of mobilizing knowledge is a constant challenge for in order to innovate it is necessary to cooperate and to master the economy through networks. Managers implementation of a communication platform piloted and coordinated by a Community manager based on new media

individualized actors and lead to a different and more efficient organization. And doing so we will look With such a change improvisation and approximation are less welcome and professionalism is the key that face greater expectations in terms of performance and quality. Their survival depends on their ability ability to constantly adapt to a changing environment and increase their efficiency in order to remain competitive agree on the fact that the actors with their skills and creativity are essential to the success of a company

analysis and sheds light on how the functional experiences of CEOs impact the decision and the choice decisions and highlights the positive impact of alignment between executive characteristics and pursued functional experiences and corporate governance structures duality position and board independence that emphasizing that it is influenced not only by strategic and financial motivations but also by the characteristics choice of divestiture modes downscoping and downscaling in companies through three essays. This thesis has

management tools and the speech-actor. Based on intervention-research in one theatre and on a qualitative evaluation and allocation of public funding as a basis of reflexion on the process of creation and dissemination companies operate in a context of declining resources and changes in the rules governing the allocation of parties cooperate based on the artistic project and taking into account the constraints resulting from evaluation used by the LOLF to reveal hidden costs and to develop internal resources. This research is based

type. Furthermore as projects multiply and open on their internal and external environments success is increasingly true political competence and for the first time we describe how it is shaped and how it operates at an individual can create favorable conditions for good progress and the success of projects involving numerous stakeholders literature on organizational politics project management and competence led us to question the possibility of plan including a series of preliminary interviews and two longitudinal embedded case studies we confirm

structures Domination Legitimation and Signification. The social and organizational contexts induce a Domination relational and organizational factors. This structuration of the annual interview has organizational and individual qualitative and quantitative enabled us to explore the formal framework of assessment interviews and to record record the perceptions of dyads composed of a manager and an employee. The second phase based on two case studies organizational contexts. We mobilize a multi-actor and multi-dimensional approach of employee evaluation